Jeans staple Levi Strauss announced a new "Eco" collection of denim for the Fall of 2006. The new jeans will be made completely of organic cotton. Additional eco products will be announced next spring.Why go organic? Organic cotton is grown with innovative, biologically safe methods without the use of agri-chemicals. Agri-chemicals are often toxic to the environment.
To find out more about organic cotton, go here:
- Sustainable Cotton Project - http://www.sustainablecotton.org/ (beautiful site, btw)
- Organic Trade Association - http://www.ota.com/organic/mt/organic_cotton.html
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