Each year 30 million people die of complications from AIDS. 60% (20 million) of these people live in Africa. AIDS is the leading cause of death right now in Africa. 5,500 Africans die each day from this disease.
These numbers are staggering. Countless numbers of these deaths occur simply because the victim did not have the financial ability or the access to obtain medication that could prolong his or her life.
There is a new campaign that has been put together by Bono and Bobby Shriver that will help raise money from the private sector to go to AIDS funding. The campaign is called (RED). The (RED) campaign has teamed up with iconic brands such as Armani, Gap, Converse and several others to produce (RED) branded products. A significant portion of the proceeds from these products will go to The Global Fund, assisting women and children affected by HIV/AIDS in Africa.
To find out more about the (RED) campaign and the products available for purchase here.
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