"Motivating people to reform corporations. Motivating corporations to protect forests." These are the objectives of ForestEthics, a nonprofit organization committed to protecting endangered forests.
ForestEthics initiates change by calling out the corporations who produce and/or utilize products that contribute to the destruction of our valuable, endangered forests. The groups uses protests, websites, email campaigns, national advertisements and more to send the conservation message across to the corporations and to consumers.
This tactic works. A great example of this is the "Victoria's Dirty Secret" campaign. This campaign catapulted environmental responsibility to the forefront and called the Limited Brands corporation to action.
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