Green & Noteworthy - Limited Brands Announces New Environmental Policy

Limited Brands, owner of retail brand Victoria's Secret, announced a new and refreshing environmental policy.

The company will cease in using paper made of pulp from natural wildlife refuges, and use 10% post consumer content (recycled) or paper certified by the Forest Stewardship Council instead. The clearance catalogs already use 80% post-consumer recycled content. 10% may seem small, but considering the mass mailings for Victoria's Secret, this number will definitely make a difference.

See the whole press release here.